I’m always excited to share more in-depth case studies. Please reach out if you would like to discuss any of the work you see here.
Sports and AI
IBM’s sports partnerships provide opportunities to generate brand awareness and create entry points into dense technological topics. I lead a team of designers and developers to transform IBM’s work with the Masters, Scuderia Ferrari HP, Sevilla FC, Wimbledon and the US Open into a suite of premium, AI-driven installations. Working closely with Field.IO, we’ve created personalized experiences that use data gathered through play to demonstrate IBM technology in a live environment.
Each activation can be deployed independently or as a group, and are installed at hundreds of global events and environments annually. Content created for each experience is also designed for use across other marketing and advertising content.
Media: Fox Business, CBS Sports, Yahoo! Sports, Morning at the Masters, Hashtag Sports, Agassi vs. Courier, Masters Broadcast
Explorable Cyberattack Visualization | IBM Randori
Experiential Product Marketing
Enterprise IT products present unique challenges in live environments. Complex subject matter must be communicated clearly and concisely to an audiences of varying technical backgrounds. IBM’s product activations serve as conversation starters– interactive experiences that allow IBM experts to explain and explore often intangible ideas in a memorable way.
Each activation in designed to include an interface mechanism that best allows participants to explore content, including touch, gesture recognition, motion tracking, and interactive models and objects. The experiences are modular, and can scale to serve a variety of space constraints and cost targets.
Our product activations have been recognized with Clio, Muse, w3, Event Marketer, Hermes and Stevie awards for interactivity, design and data visualization.
Sustainability Goal Simulation | IBM Maximo & Envizi
Interactive Quantum and AI Guide | IBM Technology Atlas
AI Agent Management Illustration | watsonx Orchestrate
Musical Crossroads
To support and celebrate IBM’s partnership with the Recording Academy, we reimagined one of the Grammys Museum’s most engaging installations: an interactive exploration of music history.
Museum guests select from a variety of artists, tracks and genres that pique their interest. Using the museum’s data, an AI model finds deep connections between each person’s choices and contextualizes them through text, images and audio in real time. The tactile interface allows guests to share discoveries with other participants across the table, and continue their exploration outside of the museum with generated artist and genre suggestions based on their journey.
The table is a permanent installation at the Grammys Museum in Los Angeles.
As advertising revenue became more dispersed, traditional media and publishing required a hyperscaled distribution, direct content partnerships with brands, innovative content and socially-relevant points-of-view.
At Discovery and Time Inc., I strategized with senior leadership and lead teams to transform television channels and publishing banners into digital media brands that attracted advertisers. Our work yielded billions of views and impressions, an Emmy award-winning companion app, first-to-market VR series and sponsored, editorially-driven YouTube channels with highly engaged audiences.
Editorial & Branded Content
